🇿🇦 South African rapper Nasty C SA was doing well, and he was taking over the entire music industry by 2019. Then, American record label Def Jam came and told us they would make him a global star. In the end, they ruined his career 💔.
When Def Jam came in with their joint venture deal with Nasty C, every African was expecting Nasty C to be at the level of DaBaby, Travis Scott, and mini Drake by 2023.
The record label was supposed to provide Nasty C with the resources they had to make sure he got to the top of the global music scene, but what happened?
We are here in 2024, Nasty C is no longer a big topic in the African music industry and even the stardom they promised him in America, he didn’t even taste 1% of it.
Today, nobody actually rates Nasty C that much. African Hip Hop as a whole is no longer popping like the early years.
The rise of Afrobeats and Amapiano was really a goodbye to the rule of Hip Hop in Africa 🌍
Do we have people here who still listen to African Hip Hop regularly
